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  • Apple Watch will be a hit…eventually: Experts Tuesday, 10 Mar 2015 | 5:28 PM ET
    Tim Cook introduces the Apple Watch

    Expect Apple’s jump into wearables to pay off in the long run, some analysts said.

  • Tim Cook sports Watch to shareholder meeting Tuesday, 10 Mar 2015 | 1:39 PM ET
    Tim Cook sports Watch to shareholder meeting

    CNBC's Josh Lipton reports from Cupertino, California, where all Apple board members were in attendance at Apple's annual shareholder meeting. CEO Tim Cook says he is committed to spurring diversity in technology.

  • Ex-Apple CEO Sculley: Watch is sophisticated Tuesday, 10 Mar 2015 | 12:49 PM ET
    Fmr. Apple CEO Sculley: Watch sophisticated

    Apple CEO Tim Cook is meeting investors today for the tech giant's annual shareholder meeting. Former Apple CEO John Sculley, shares his thoughts on the unveiling of the Apple Watch.

  • Apple and HBO reach streaming deal Tuesday, 10 Mar 2015 | 7:39 AM ET
    Apple and HBO reach streaming deal

    Edward Baig, USA Today, and Mike Isaac, NY Times tech reporter, share their thoughts on Apple's new products and exclusive "HBO Now" deal.

  • What's not to love about Apple? Expert Tuesday, 10 Mar 2015 | 6:04 AM ET
    What's not to love about Apple? Expert

    Daniel Ernst, Hudson Square Research, shares his thoughts on Apple's plan to stream HBO content.

  • Can Apple Watch move the needle? Tuesday, 10 Mar 2015 | 6:04 AM ET
    Can Apple Watch move the needle?

    The only thing that really matters for Apple is earning growth, says Daniel Ernst, Hudson Square Research, discussing the launch of Apple's newest products and its market cap.

  • Apple Watch must-have 'accessory of the year?' Monday, 9 Mar 2015 | 5:34 PM ET
    Apple Watch must-have 'accessory of the year?'

    The Apple Watch will be the "must have accessory of the year," says Jennifer Chan, celebrity style expert and former E! Online senior fashion editor. Kia Makarechi, VanityFair.com news editor, weighs in.

  • Apple 'Springs Foward' ... in 60 seconds Monday, 9 Mar 2015 | 5:30 PM ET
    Apple springs foward ... in 60 seconds

    Apple had a big day. At a media event on Monday, the tech giant launched its first-ever smartwatch, plus new apps and laptops.

  • Apple Watch needs a killer app: Pro Monday, 9 Mar 2015 | 5:06 PM ET
    Can Apple sell 30 million watches this year? Pro says no

    Brian Blair, Rosenblatt Securities managing director, shares his expectations for sales of the Apple Watch.

  • The Apple play now Monday, 9 Mar 2015 | 5:03 PM ET
    The Apple play now

    The "Fast Money" traders share their reaction to Apple's product launch event.

  • Apple's 'Spring Forward' highlights Monday, 9 Mar 2015 | 5:01 PM ET
    Apple's 'Spring Forward' highlights

    CNBC's Josh Lipton reports from Apple's event in San Francisco, on the top announcements from the tech giant today.

  • Don't expect Apple Watch breakout yet: Analyst Monday, 9 Mar 2015 | 4:56 PM ET
    Apple CEO Tim Cook announces the Apple Watch during a company special event at the Yerba Buena Center for the Arts on March 9, 2015, in San Francisco.

    Apple announced details of its new watch Monday, but one analyst said he's not bullish on prospects for its sales, at least this year.

  • Apple unveils Watch, MacBook, cheaper Apple TV Monday, 9 Mar 2015 | 2:55 PM ET
    Apple Watch gold edition.

    Apple launched several new products Monday, including the much anticipated the Apple Watch, a thinner MacBook, and a lower-priced Apple TV.

  • Apple Watch entry model starts at $349 Monday, 9 Mar 2015 | 2:26 PM ET
    Apple CEO Tim Cook announces the Apple Watch during a company special event at the Yerba Buena Center for the Arts on March 9, 2015, in San Francisco.

    The Apple Watch, which starts at $349, goes on sale on April 24 in nine countries, company CEO Tim Cook said.

  • Apple Watch has 18-hour battery, starts at $349 Monday, 9 Mar 2015 | 1:59 PM ET
    Apple Watch will be available for pre-order on April 10, 2015.

    The Apple Watch will have an 18-hour battery and start at $349, said CEO Tim Cook.

  • Apple TV price cut to $69 from $99 Monday, 9 Mar 2015 | 1:17 PM ET
    Apple TV price cut to $69 from $99

    CNBC's Kayla Tausche provides an update from Apple's product launch. CEO Tim Cook announced a price cut for Apple TV, and changes coming to the car.

  • HBO Now launching in April on cheaper Apple TV Monday, 9 Mar 2015 | 1:14 PM ET
    Apple TV

    Time Warner's HBO will launch its new streaming service next month on Apple TV, the company said Monday.

  • Apple's product launch preview Monday, 9 Mar 2015 | 12:18 PM ET
    Apple's product launch preview

    CNBC's Josh Lipton reports financial analysts do not expect a big impact from the Apple Watch in the near-term.

  • Apple's big surprise? Monday, 9 Mar 2015 | 12:15 PM ET
    Apple's big surprise?

    Discussing how Apple's watch fits into the company's ecosystem, with Alex Guana, JMP Securities analyst.

  • Apple Watch: Bull or bear? Monday, 9 Mar 2015 | 11:00 AM ET
    Apple Watch: Bull or bear?

    Cyrus Mewawalla, managing director at CM Research, explains why people will buy the Apple Watch, saying that it's the "first Apple product that is always on you."