Two of the world's biggest companies, Apple and Wal-Mart Stores, are two companies "you can never mention."
Morgan Stanley issued a bleak report on Apple's projected iPhone sales, joining a growing list of Wall Street firms with similar expectations.
Taylor Swift's "1989 World Tour Live" concert video will be available exclusively on Apple's music streaming service, Apple Music, starting Dec. 20.
Jim Cramer is seeing the return of high-quality stocks from the doghouse. Especially Apple, which trades like it sells bumpers and dashboards.
Can Apple pull off a successful mobile payment system in an already crowded space?
CNBC's Jon Fortt and Re/code's Edmund Lee, share their outlook on the future of personal computers versus a larger iPad.
Chris Ciaccia, Thestreet.com tech editor, weighs in on the new iPad Pro and how Apple will do with the success of sales.
Apple CEO Tim Cook asks why would you buy a PC anymore? And the PC is dead. Is he right? With CNBC Contributor Natali Morris.
The Android version does not yet include music videos, and family membership sign-ups still require a Mac or iOS.
A report from Credit Suisse suggests orders from the company's supply chain are falling. Kulbinder Garcha, Credit Suisse, thinks growth will re-accelerate in the second half of 2016.
A big market mystery is whether the weakness in Apple's supply chain is indicative of iPhone 6S sales or is Apple's positive guidance accurate?
Andy Cunningham, Cunningham Collective founder and YPO member, shares her thoughts on Apple's earnings,the allure of its products, "Steve Jobs" the movie and supporting women in the tech field.
CNBC's Josh Lipton reports on comments made by Apple CEO Tim Cook about the company's growth prospects in China.
Abhey Lamba, Mizuho Securities analyst, breaks down Apple's quarterly numbers and provides his outlook on sales.
Toni Sacconaghi, Sanford C. Bernstein analyst, provides his thoughts on Apple's quarterly results and the company's outlook on growth.
Steve Milunovich, UBS analyst, breaks down Apple's quarterly results and provides his outlook on iPhone sales.
CNBC's Josh Lipton has the update on Apple's quarterly results and the outlook on iPhone sales.
Edmund Lee, Re/code managing editor, and Alex Gauna, JMP Securities, weigh in on Apple's earnings, iPhone sales, product development, and why investors should buy the stock. We want to see Apple innovate, says Gauna.
RBC Capital Markets Hardware Analyst Amit Daryanani discusses why he is still optimistic on Apple.
While Apple stock fans await a new iPhone to rally shares, an even bigger factor for Apple grew by 112 percent over the past year.