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Computer Hardware Tim Cook


  • Apple's stock bounces back to hit a new high Wednesday, 20 Aug 2014 | 10:10 AM ET
    The Apple logo is displayed at the Upper West Side Apple store in New York.

    Apple's stock touched a new high, reflecting renewed faith in CEO Tim Cook's ability to outwit competition and expand the technological hit factory.

  • Sprint will introduce 'disruptive' prices: New CEO Thursday, 14 Aug 2014 | 5:47 PM ET
    SoftBank Chairman and CEO Masayoshi Son speaks in front of an image of incoming Sprint CEO Marcelo Claure during a news conference in Tokyo.

    Sprint will implement 'very disruptive' prices next week, newly appointed CEO Marcelo Claure said at a companywide town hall meeting.

  • Former Apple employee Sam Sung is cashing in Wednesday, 6 Aug 2014 | 3:33 PM ET
    Apple Inc. employee Sam Sung auctions off his business card on eBay.

    A man named Sam Sung no longer works for Apple, but he is still looking to cash in on the irony—for charity, at least.

  • Apple welcomes Beats after deal's completion Friday, 1 Aug 2014 | 11:23 AM ET
    Beats headphones are sold along side iPods in an Apple store.

    Apple on Friday commemorated completing its purchase of Beats Electronics, posting a blurb on its website welcoming Beats.

  • Apple preps biggest launch ever: Pro Wednesday, 23 Jul 2014 | 12:31 PM ET
    Apple preps biggest launch ever: Pro

    Citi's Jim Suva, provides his read on Apple, as the tech giant prepares to debut the iPhone 6. We think this is going to be the best product out there, says Suva.

  • Apple's Cook: 'Best execution' since I took over Wednesday, 23 Jul 2014 | 11:04 AM ET
    Apple's Cook: 'Best execution' since I took over

    CNBC's Josh Lipton spoke to Apple's CEO Tim Cook about earnings, tablets and margins. Cook said he was not concerned iPad sales. CNBC's John Fortt provides insight

  • Cook transforms Apple Tuesday, 22 Jul 2014 | 2:24 PM ET
    Cook transforms Apple

    CNBC's Josh Lipton looks at how Tim Cook has transformed Apple since he has taken over as CEO. The company reports earnings this afternoon.

  • Buy Apple ahead of earnings: Analyst Monday, 21 Jul 2014 | 12:10 PM ET
    Buy Apple ahead of earnings: Analyst

    Alex Gauna, JPM Securities explains why he is upgrading Apple to a buy and placing a price target on the stock of $135 per share.

  • Apple television in play: Pro Wednesday, 16 Jul 2014 | 3:31 PM ET
    Apple television in play: Pro

    Discussing if Apple's pipeline will deliver and be its best in 25 years, with Gene Munster, Piper Jaffray.

  • Apple & IBM team up Wednesday, 16 Jul 2014 | 9:40 AM ET
    Apple & IBM team up

    IBM and Apple announced a massive enterprise hardware and software partnership Tuesday, which will produce over 100 business smartphone applications. CNBC's David Faber and Jim Cramer, discuss.

  • Exclusive: Apple, IBM CEOs Tuesday, 15 Jul 2014 | 4:30 PM ET
    Cook: Partnership the best of Apple, best of IBM

    CNBC's Josh Lipton talks to Apple CEO Tim Cook about his company's new partnership with IBM, which will make busniess apps exclusively for iPads and iPhones.

  • 13 pioneers who forever changed consumers' lives Thursday, 19 Jun 2014 | 9:00 AM ET

    Disruptive tech companies whose products made people's lives easier, while upending industries in the process.

  • Tim Cook's vision for Apple Monday, 16 Jun 2014 | 11:01 AM ET
    Tim Cook's vision for Apple

    The "Squawk Alley" team, and Dan Porter, former OMGPOP CEO and current head of digital at William Morris Endeavor, discuss The New York Times profile of Apple CEO Tim Cook.

  • Apple growth rate will naturally slow: Pro Friday, 13 Jun 2014 | 8:20 AM ET
    Apple growth rate will naturally slow: Pro

    Howard Ward, Gabelli Growth Fund, says Apple is still his firm's largest holding. Ward says "if the stock ever gets overpriced," he would sell it.

  • Apple's opportunity in cloud: McNamee Wednesday, 4 Jun 2014 | 11:05 AM ET
    Apple's opportunity in cloud: McNamee

    Roger McNamee, Elevation Partners co-founder, discusses Apple's cloud platform and music strategy. Apple is behaving like Microsoft and treating the cloud like an accessory, McNamee says.

  • Judging Apple Monday, 2 Jun 2014 | 3:26 PM ET
    Judging Apple

    Discussing Apple's strategy and how the media and consumers critique the tech giant, with John Malloy, BlueRun Ventures co-founder, and Robert Luna, SureVest Wealth Management CEO & CIO.

  • McCormick loves Apple Monday, 2 Jun 2014 | 2:33 PM ET
    McCormick loves Apple

    A close look at the action in Apple's stock compared to the entire tech sector, with Matt McCormick, Bahl & Gaynor principal and portfolio manager.

  • Apple's self-destructing messages Monday, 2 Jun 2014 | 2:29 PM ET
    Apple's self-destructing messages

    Apple's Craig Federighi announced iMessage now has an optional self-destruct feature. CNBC's Josh Lipton has the update from WWDC.

  • Craig Federighi calls Dr. Dre Monday, 2 Jun 2014 | 2:17 PM ET
    Craig Federighi calls Dr. Dre

    CNBC's Josh Lipton reports on updates from Apple's WWDC, and shares video of the call made by Craig Federighi to Dr. Dre.

  • Analyst's view of WWDC Monday, 2 Jun 2014 | 2:01 PM ET
    Analyst's view of WWDC

    Discussing news out of Apple's WWDC, and how to view the stock now, with Colin Gillis, BGC Financial senior tech analyst, and Arik Hesseldahl, Re/code senior editor.