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  • What's not to love about Apple? Expert

    Daniel Ernst, Hudson Square Research, shares his thoughts on Apple's plan to stream HBO content.

  • Can Apple Watch move the needle?

    The only thing that really matters for Apple is earning growth, says Daniel Ernst, Hudson Square Research, discussing the launch of Apple's newest products and its market cap.

  • Apple Watch must-have 'accessory of the year?'

    The Apple Watch will be the "must have accessory of the year," says Jennifer Chan, celebrity style expert and former E! Online senior fashion editor. Kia Makarechi, VanityFair.com news editor, weighs in.

  • Apple springs foward ... in 60 seconds

    Apple had a big day. At a media event on Monday, the tech giant launched its first-ever smartwatch, plus new apps and laptops.

  • Can Apple sell 30 million watches this year? Pro says no

    Brian Blair, Rosenblatt Securities managing director, shares his expectations for sales of the Apple Watch.

  • The Apple play now

    The "Fast Money" traders share their reaction to Apple's product launch event.

  • Apple's 'Spring Forward' highlights

    CNBC's Josh Lipton reports from Apple's event in San Francisco, on the top announcements from the tech giant today.

  • Apple CEO Tim Cook announces the Apple Watch during a company special event at the Yerba Buena Center for the Arts on March 9, 2015, in San Francisco.

    Apple announced details of its new watch Monday, but one analyst said he's not bullish on prospects for its sales, at least this year.

  • Apple Watch gold edition.

    Apple launched several new products Monday, including the much anticipated the Apple Watch, a thinner MacBook, and a lower-priced Apple TV.

  • Apple CEO Tim Cook announces the Apple Watch during a company special event at the Yerba Buena Center for the Arts on March 9, 2015, in San Francisco.

    The Apple Watch, which starts at $349, goes on sale on April 24 in nine countries, company CEO Tim Cook said.

  • Apple Watch will be available for pre-order on April 10, 2015.

    The Apple Watch will have an 18-hour battery and start at $349, said CEO Tim Cook.

  • Apple TV price cut to $69 from $99

    CNBC's Kayla Tausche provides an update from Apple's product launch. CEO Tim Cook announced a price cut for Apple TV, and changes coming to the car.

  • Apple TV

    Time Warner's HBO will launch its new streaming service next month on Apple TV, the company said Monday.

  • Apple's product launch preview

    CNBC's Josh Lipton reports financial analysts do not expect a big impact from the Apple Watch in the near-term.

  • Apple's big surprise?

    Discussing how Apple's watch fits into the company's ecosystem, with Alex Guana, JMP Securities analyst.

  • Apple Watch: Bull or bear?

    Cyrus Mewawalla, managing director at CM Research, explains why people will buy the Apple Watch, saying that it's the "first Apple product that is always on you."

  • Apple Watch: Wearable game changer?

    CNBC's Jon Fortt, and Evan Clark, Women's Wear Daily, discuss the pros and cons of the Apple Watch. Over the longer term they need to keep finding the next category, says Clark.

  • Countdown to Apple's 'Spring Forward' event

    CNBC's Josh Lipton reports on what consumers can expect from the tech giant's media event in San Francisco.

  • Jim Cramer on Mad Money.

    “Mad Money” host Jim Cramer on what the highly anticipated Apple Watch could mean for the stock.

  • Apple Watch

    Jim Cramer is preparing to do a lot of learning and less trading next week, and can't wait to pull a trick out of his sleeve on Apple.