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  • How safe is Apple Pay? Wednesday, 10 Sep 2014 | 8:15 AM ET
    How safe is Apple Pay?

    A closer look at what Apple Pay means for consumers and the credit card industry, with Chris McWilton, MasterCard president.

  • Living in a wearable world Wednesday, 10 Sep 2014 | 8:05 AM ET
    Living in a wearable world

    Apple is the fashion king, says Scott McNealy, WayIn chairman, sharing his thoughts on whether wearable technology is a novelty or revolutionary.

  • Apple's potential game changer Wednesday, 10 Sep 2014 | 8:01 AM ET
    Apple CEO Tim Cook speaks during an Apple event announcing the iPhone 6 and the iPhone 6 Plus at the Flint Center in Cupertino, California, September 9, 2014.

    Edward Baig, USA Today personal tech columnist, talks about Apple's future and what its new products mean for consumers and investors.

  • Branson doing it 'The Virgin Way' Wednesday, 10 Sep 2014 | 7:48 AM ET
    Branson doing it 'The Virgin Way'

    Sir Richard Branson, Virgin Group chairman & CEO, discusses his new book.

  • Jury's still out on Tim Cook: Branson Wednesday, 10 Sep 2014 | 7:47 AM ET
    Jury's still out on Tim Cook: Branson

    Sir Richard Branson, Virgin Group chairman & CEO, shares his thoughts on the management of Apple under Tim Cook's leadership.

  • Pro says raise your numbers on Apple Wednesday, 10 Sep 2014 | 7:02 AM ET
    Pro says raise your numbers on Apple

    Discussing the impact of Apple's new watch, payment plan and phones on the stock price, with Brian Blair, Rosenblatt Securities analyst.

  • Apple's new products worth the hype? Wednesday, 10 Sep 2014 | 6:01 AM ET
     Apple's new products worth the hype?

    Arik Hesseldahl, Re/code, and Jonathan Geller, BGR.com editor-in-chief, review Apple's big bet on mobile payments, and the much-anticipated iWatch.

  • Pros applaud Apple products, but have questions Tuesday, 9 Sep 2014 | 4:32 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    Analysts and shareholders weighed in after Apple's highly anticipated new product announcement Tuesday.

  • Companies rush to get iPhone accessories to market Tuesday, 9 Sep 2014 | 4:26 PM ET
    Cases for the iPhone 6 by Ventev, an aftermarket smartphone accessory product maker.

    Tuesday's Apple announcement is not only important to consumers but the manufacturers in the $21 billion smartphone accessory market.

  • Apple's big day....in two minutes Tuesday, 9 Sep 2014 | 4:00 PM ET
    Apple's big day....in two minutes

    Apple made three huge announcements Tuesday: the Apple Watch, two new iPhones and a mobile payment platform. We run through the highlights from the tech giant's big event.

  • Visa launches inventive payment service Tuesday, 9 Sep 2014 | 3:51 PM ET
    Visa launches inventive payment service

    CNBC's Josh Lipton speaks to Visa president Ryan McInerney, about their new "Visa Token Service" which will compliment payment platforms like Apple Pay. McInerney lays out the security features of the new service.

  • Inside Apple's new devices Tuesday, 9 Sep 2014 | 3:22 PM ET
    Apple Watch

    CNBC's Josh Lipton takes a close look at what the two new iPhones and the watch offer. Lipton also discusses their new payments platform, "Apple Pay."

  • Apple Watch risky? Tuesday, 9 Sep 2014 | 2:28 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    CNBC's Jon Fortt thinks Tuesday's product launch of the Apple watch is the riskiest he's ever seen from the company.

  • The new normal for payments Tuesday, 9 Sep 2014 | 2:19 PM ET
    The new normal for payments

    Moshe Orenbuch, Credit Suisse managing director, explains Apple is "not replacing the credit card," but "skimming off some of the revenue" from some of the players in the space.

  • Predicting Apple watch success Tuesday, 9 Sep 2014 | 2:10 PM ET
    Predicting Apple watch success

    Discussing Apple's new watch, and the trade on the stock, with Andrew McAfee, MIT Center for Digital Business, and Channing Smith, Capital Advisors.

  • Various models of Apple watch Tuesday, 9 Sep 2014 | 2:10 PM ET
    Various models of Apple watch

    CNBC's Carl Quintanilla discusses the specifications of Apple's new watch.

  • Apple's ecosystem & the consumer Tuesday, 9 Sep 2014 | 2:06 PM ET
    Apple's ecosystem & the consumer

    Discussing how much of a revenue stream the watch, payments and other big announcements could be for Apple, with Peter Kafka, Re/code senior editor; Channing Smith, Capital Advisors; and Andrew McAfee, MIT Center for Digital Business.

  • First look at Apple watch Tuesday, 9 Sep 2014 | 2:02 PM ET
    Apple Watch faces to choose...

    The Apple watch is rectangular with rounded corners, with CNBC's Carl Quintanilla.