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  • Poll: Will you buy the new Apple devices? Tuesday, 9 Sep 2014 | 2:01 PM ET
    Apple iPhone 6 and 6+

    Apple took the wraps off two of its most hotly anticipated products ever on Tuesday: the new, larger iPhone 6 and the wearable iWatch.

  • Apple unveils a smartwatch Tuesday, 9 Sep 2014 | 1:59 PM ET
    Apple Watch has a flexible Retina display and it's laminated to a single crystal of sapphire.

    The long-awaited device was shown for the first time on Tuesday.

  • Apple launches payments platform called Apple Pay Tuesday, 9 Sep 2014 | 1:47 PM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    The new Apple Pay platform is built into the iPhone 6 and 6 Plus.

  • 'Apple Pay' with your thumb Tuesday, 9 Sep 2014 | 1:47 PM ET
    'Apple Pay' with your thumb

    Insight to the Apple Pay feature, which is built into the new iPhone 6 and iPhone 6 Plus, with CNBC's Carl Quintanilla and Jon Fortt.

  • New iPhones start at $199, shipping Sept. 19 Tuesday, 9 Sep 2014 | 1:40 PM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    The iPhone 6 starts at $199 and the iPhone 6 Plus starts at $299.

  • iPhone 6 prices announced Tuesday, 9 Sep 2014 | 1:40 PM ET
    iPhone 6 prices announced

    CNBC's Carl Quintanilla reports the new iPhone 6 with a contract will be priced $199-$399, and the iPhone 6 Plus will be priced $299-$499. Both will be available on September 19th.

  • iPhone 6 met expectations: Chafkin Tuesday, 9 Sep 2014 | 1:30 PM ET
    iPhone 6 met expectations: Chafkin

    CNBC's Jon Fortt explains the new iPhone processor which measures distance and elevation; and "Design Crazy" author Max Chafkin, thinks iPhone users "are going to be happy."

  • Selfies changed forever Tuesday, 9 Sep 2014 | 1:30 PM ET

    CNBC's Carl Quintanilla reports on Apple's new "burst selfies" option.

  • iPhone 6 battery life Tuesday, 9 Sep 2014 | 1:29 PM ET

    CNBC's Carl Quintanilla reports on the battery life for the iPhone 6 and iPhone 6 Plus.

  • New iPhone comes in 2 sizes Tuesday, 9 Sep 2014 | 1:21 PM ET
    New iPhone comes in 2 sizes

    CNBC's Carl Quintanilla reports the iPhone 6 is 84 times faster than the original iPhone. Natali Morris, independent technology reporter, and Dan Ackerman, CNET.com senior editor, discuss if the two differently sized phones will make consumers happy.

  • First look at Apple's new iPhones Tuesday, 9 Sep 2014 | 1:13 PM ET
    Apple introduces the iPhone 6 on Sept. 9 2014.

    CNBC's Carl Quintanilla reports on the specifications of Apple's new iPhone 6 and iPhone 6 Plus. The company's CEO Tim Cook says this is the biggest advancement in iPhone history.

  • Pro tips for trading Apple Tuesday, 9 Sep 2014 | 1:08 PM ET
    Apple Watch

    Anticipating the good and the bad from Apple going forward, with Todd Rosenbluth, S&P Capital IQ, and Ivan Feinseth, Tigress Asset Management CIO.

  • Apple number crunching Tuesday, 9 Sep 2014 | 1:06 PM ET
    Tim Cook at an Apple event.

    As Apple's big event kicks off in Cupertino, Hugh Johnson, chairman and CIO of Hugh Johnson Advisors, shares his economic outlook for the tech giant.

  • Why Apple event at Flint Center Tuesday, 9 Sep 2014 | 1:00 PM ET
    Why Apple event at Flint Center

    CNBC's Carl Quintanilla explains the importance of Apple holding its event at Cupertino's Flint Center for the Performing Arts.

  • Cramer's Apple strategy Tuesday, 9 Sep 2014 | 9:08 AM ET
    Jim Cramer

    CNBC's Jim Cramer discusses how to play Apple ahead of today's big product event.

  • Apple today: Something historic? Tuesday, 9 Sep 2014 | 9:01 AM ET
    Apple CEO Tim Cook at an Apple Store in Palo Alto, Calif.

    CNBC's Carl Quintanilla runs down the list of what products Apple may launch today, including the buzz about an iWatch.

  • Apple's new strategy Tuesday, 9 Sep 2014 | 8:02 AM ET
    Apple's new strategy

    Fred Davis, The Raine Group partner, shares his expectation on Apple's newest hardware and software launch.

  • Spotlight on Apple's iPhone 6 Tuesday, 9 Sep 2014 | 7:17 AM ET
    Spotlight on Apple's iPhone 6

    Stuart Jeffrey, Nomura Telecom analyst, reveals what he expects to see at Apple's unveiling of its latest products.

  • Apple buzz from Cupertino Tuesday, 9 Sep 2014 | 7:02 AM ET
    Apple buzz from Cupertino

    CNBC's Josh Lipton takes a look at what to expect when Tim Cook unveils Apple's latest products.

  • Apple's next big thing... a 'phablet'? Tuesday, 9 Sep 2014 | 6:12 AM ET
    Apple's next big thing... a 'phablet'?

    Brian Blair, Rosenblatt Securities, discusses what he expects to see when Tim Cook unwraps Apple's latest products. Everyone is going to be focused on the wearable, says Blair.