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Apple took the wraps off two of its most hotly anticipated products ever on Tuesday: the new, larger iPhone 6 and the wearable iWatch.
The long-awaited device was shown for the first time on Tuesday.
The new Apple Pay platform is built into the iPhone 6 and 6 Plus.
Insight to the Apple Pay feature, which is built into the new iPhone 6 and iPhone 6 Plus, with CNBC's Carl Quintanilla and Jon Fortt.
The iPhone 6 starts at $199 and the iPhone 6 Plus starts at $299.
CNBC's Carl Quintanilla reports the new iPhone 6 with a contract will be priced $199-$399, and the iPhone 6 Plus will be priced $299-$499. Both will be available on September 19th.
CNBC's Jon Fortt explains the new iPhone processor which measures distance and elevation; and "Design Crazy" author Max Chafkin, thinks iPhone users "are going to be happy."
CNBC's Carl Quintanilla reports on Apple's new "burst selfies" option.
CNBC's Carl Quintanilla reports on the battery life for the iPhone 6 and iPhone 6 Plus.
CNBC's Carl Quintanilla reports the iPhone 6 is 84 times faster than the original iPhone. Natali Morris, independent technology reporter, and Dan Ackerman, CNET.com senior editor, discuss if the two differently sized phones will make consumers happy.
CNBC's Carl Quintanilla reports on the specifications of Apple's new iPhone 6 and iPhone 6 Plus. The company's CEO Tim Cook says this is the biggest advancement in iPhone history.
Anticipating the good and the bad from Apple going forward, with Todd Rosenbluth, S&P Capital IQ, and Ivan Feinseth, Tigress Asset Management CIO.
As Apple's big event kicks off in Cupertino, Hugh Johnson, chairman and CIO of Hugh Johnson Advisors, shares his economic outlook for the tech giant.
CNBC's Carl Quintanilla explains the importance of Apple holding its event at Cupertino's Flint Center for the Performing Arts.
CNBC's Jim Cramer discusses how to play Apple ahead of today's big product event.
CNBC's Carl Quintanilla runs down the list of what products Apple may launch today, including the buzz about an iWatch.
Fred Davis, The Raine Group partner, shares his expectation on Apple's newest hardware and software launch.
Stuart Jeffrey, Nomura Telecom analyst, reveals what he expects to see at Apple's unveiling of its latest products.
CNBC's Josh Lipton takes a look at what to expect when Tim Cook unveils Apple's latest products.
Brian Blair, Rosenblatt Securities, discusses what he expects to see when Tim Cook unwraps Apple's latest products. Everyone is going to be focused on the wearable, says Blair.