Apple reported quarterly earnings and revenue that topped analyst expectations on Tuesday, as its bet on the iPhone SE paid off. » Read More
While visiting an Apple store in California on Friday, Apple CEO Tim Cook told CNBC that Apple Watch orders have been "great."
CNBC contributor Natali Morris was one of the first people to play with the Apple Watch.
Apple CEO Tim Cook arrived at the Palo Alto Apple store. CNBC's Josh Lipton reports fans are gathering to check out the Apple Watch in person, and hang out with Cook.
Check out video of Apple CEO Tim Cook hanging outside the Palo Alto Apple store.
CNBC's Jon Fortt provides a preview of Apple's pre-orders, which start today.
Colin Gillis, BGC financial tech analyst, provides perspective on the Apple Watch and why investors should focus on iPhone sales instead.
CNBC's Jon Fortt reports on two things Apple hopes to accomplish when it launches its Watch today.
CNBC's Josh Lipton and Jon Fortt have the coast-to-coast update on the launch of Apple's smartwatch.
Christina Warren, Mashable senior tech analyst, weighs in on Apple's smartwatch and the new MacBook.
CNBC's Seema Mody has the latest details on Apple Watch sales in the United Kingdom.
Nilay Patel, The Verge editor in chief, provides his views on the Apple Watch and whether consumers should consider buying it.
CNBC's Jon Fortt offers consumers a glimpse of what to expect once they get their hands on Apple's new digital watch.
JJ Kinahan, TD Ameritrade, and FM trader Jon Najarian debate the play on Apple and discuss the company's massive capital return plans.
Apple is not able to launch its new smartwatch in Switzerland until at least the end of this year because of an intellectual property rights issue.
Can the tech industry simultaneously oppose anti-gay discrimination and be a cozy boys club that itself discriminates against women?
Indiana’s "religious freedom" law has been misunderstood, says Carly Fiorina, who is mulling a bid for the GOP presidential nomination.
Apple CEO Tim Cook called recent "religious freedom" legislation passed in Indiana "very dangerous" and bad for business.
A growing number of companies are protesting a new law in Indiana critics say could allow discrimination against LGBT citizens. Re/code reports.
Apple Chief Executive Tim Cook is joining the roster of the very rich who are giving away their wealth.
CNBC's Morgan Brennan and RBC Capital Markets Analyst Amit Daryanani talk about expectations from Apple now that it's a member of the Dow.