Apple on Monday said it is on pace to beat last year's iPhone first-weekend record.
Apple's iPhone prerecords are on pace to beat last year's sales, with Walter Piecyk, BTIG Research, and CNBC's Jon Fortt.
The online demand for the iPhone 6s and 6s Plus are very strong, saying the iPhone 6s Plus preorders exceeded Apple's forecast, reports CNBC's Josh Lipton.
Less than a week after Apple unveiled its latest lineup of new products, early data suggests the new iPhone 6S and 6S Plus are already selling out. Landon Dowdy reports.
A look back at some of the most memorable guests to appear on "Squawk Box" in honor of the show's birthday.
"Hell froze over." That is how some describe the moment when a Microsoft executive took the stage at Apple's annual product event in San Francisco.
Former Apple Chief Evangelist Guy Kawasaki, discusses his view of the Apple Watch.
Discussing what Steve Jobs might have thought of Apple's new products, and the increased partnerships Apple is doing, with Former Apple Chief Evangelist Guy Kawasaki.
Angelo Zino, S&P Capital IQ equity analyst, shares his outlook on Apple. We still have a target price of $150, says Zino. Longer-term this is a great story.
Daniel Ernst, Welch Capital Partners, discusses Apple's new products and whether it's likely to be a game changer for the company and investors.
CNBC's Josh Lipton takes a look at enhancements made to Apple TV, including a new chip for better performance and a Siri enabled remote.
Edward Baig, USA Today tech columnist, and Larry Bossidy, former Honeywell CEO, discuss whether Apple's new line of products will attract consumers. Also Baig and Bossidy discuss the likelihood of Apple entering the self-driving car arena.
Apple stock fell after the tech giant unveiled iPhones, iPads, Apple TV, Apple Watch features and a surprise device, the Pencil.
Walt Mossberg, Re/code, weighs in on the latest developments and releases from Apple.
A first look at the latest iPhone from Apple, with CNBC's Melissa Lee.
CNBC's Jon Fortt reports on Apple's gaming play, with its new Apple TV.
Daniel Ives, FBR Capital Markets, thinks Apple is going squarely after Microsoft on the enterprise front.
CNBC's Jon Fortt reports Apple has revamped its TV, in which Siri and voice navigation will be key for the device.
CNBC's Jon Fortt reports on the specifications of Apple's new iPad Pro.
CNBC's Jon Fortt reports on the pricing for Apple's new iPad Pro, as well as for the Apple Pencil and Smart Keyboard.