Daniel Ives, FBR Capital Markets, thinks Apple is going squarely after Microsoft on the enterprise front.
CNBC's Jon Fortt reports Apple has revamped its TV, in which Siri and voice navigation will be key for the device.
CNBC's Jon Fortt reports on the specifications of Apple's new iPad Pro.
CNBC's Jon Fortt reports on the pricing for Apple's new iPad Pro, as well as for the Apple Pencil and Smart Keyboard.
CNBC's Jon Fortt reports on Apple's announcement of its new larger version of the iPad.
CNBC's Jon Fortt reports from Apple's product launch event on announcements about the Apple Watch ecosystem.
John Meyer, Fresco News CEO, shares his expectations for Apple's product launch event today.
Apple CEO Tim Cook has taken the stage at the company's product launch event, and the company is discussing the customer satisfaction of the Apple Watch, with CNBC's Jon Fortt.
Apple CEO Tim Cook has taken the stage at the company's product launch event.
Tigress Financial's Ivan Feinseth, discusses what's at stake for Apple's product launch today.
Apple CEO Tim Cook warms up the crowd at the Sept. 9 Apple event, before hyping up the Apple Watch.
Apple is gearing up to announce new iPhones, iPads and an upgraded Apple TV at its event on Wednesday.
John Malloy , Blue Run Ventures partner takes a deep dive into Apple's upcoming product announcements.
CNBC's Josh Lipton provides a preview of what to expect from Apple's product announcement later today in San Francisco.
Walter Piecyk, BTIG research analyst, shares his thoughts on the debut of Apple's newest products, including the iPhone 6S.
CNBC's Jon Fortt reports on Apple's big unveil in San Francisco later today.
CNBC's Jon Fortt provides a preview on what to expect from Apple's big unveil later today.
It's still all about the iPhone for investors, says Gene Munster, Piper Jaffray, sharing his thoughts on the unveiling of Apple's latest products and his outlook on the stock.
This is a chance for people to upgrade, says Edmund Lee, Re/code managing director, providing his thoughts on what he expects to hear from Apple's new product announcement later today.
Discussing fair value for Apple's stock ahead of the product launch on Wednesday, with Ian Winer, Wedbush Securities director of equity trading.