U.S. Video

Katia Beauchamp: Delivering the Right Experience to the Customer

Tuesday, 26 Apr 2016 | 1:00 PM ET

Business journalist Farnoosh Torabi spends 48 hours with Katia Beauchamp, founder of Birchbox, who is determined to change the perception that Birchbox is just a subscription service and get more users to shop on their site.

Tears of Joy