Target: Inside the Bullseye

Monday, 9 May 2011 | 12:00 AM ET

They took aim at product, profit and power and hit the mark with a pop culture phenomenon. CNBC's Scott Wapner reveals how Target became both tastemaker and discount retailer extraordinaire, while continually reminding its customers to 'Expect More, Pay Less.' Original air date, January 15, 2011.