Robert Kraft on Business & Super Bowl

Friday, 3 Feb 2012 | 7:30 AM ET

Probably a third of the top CEOs from all over the country coming to this event, says Robert Kraft, The Kraft Group chairman/CEO and New England Patriots owner, who says the product reaches mass audiences and viewers watch advertising with the same interest in watching the game. Kraft also weighs in on growing business to spark job creation.