Novartis in Russia for the Long Term: CEO

Thursday, 21 Jun 2012 | 2:30 AM ET

"The way that we're approaching the Russian markets is that we're here for the long term. It's going to be bumpy at times but if you believe this is a fundamental market for the pharmaceutical sector, you have to be here," Joe Jimenez, Novartis CEO, told CNBC at the Saint Petersburg International Economic Forum (SPIEF).