Twitter's Impact on NBA Dunk Contest

Thursday, 14 Feb 2013 | 2:00 PM ET

Relatively unknown NBA rookie Terrence Ross plays in Toronto. He had a bit of a following because of his athletic dunks, but it wasn't until a Raptors employee started a Twitter campaign, #letrossdunk, that the world started to take notice. It spread so far and wide that It reached it got him invited to the dunk contest during All-Star Weekend. We catch up with him and talk about how Twitter made it all possible.