Yahoo, Tumblr CEOs Speak Out on Deal

Tuesday, 21 May 2013 | 10:14 AM ET

This is part of enhancing our growth story, said Marissa Mayer, CEO of Yahoo! on why her company acquired blogger website Tumblr for $1.1 billion. And, David Karp, CEO of Tumblr, explains how this "mission" provides an opportunity to serve "an incredibly creative community."