Save the Earth by eating a cup

Tuesday, 12 Aug 2014 | 3:00 PM ET
Industrial designers and inventors Chelsea Briganti and Leigh Ann Tucker hope to replace disposable plastic cups with their biodegradable, edible cup called Loliware. Today on "The Biz Fix," they talk with Marcus Lemonis of CNBC's "The Profit" about how to best launch their brand new product.