Ford: Shaking the Clunker Hangover

" Poured out -- numbers for October and they actually were up from October a year ago now that's on adjusted but still a green arrows so heavy automakers take it off with close post -- And what about that -- People were proven right on that source Philip Elliott in Dearborn. Right now and an exclusive -- take -- felt."

" I -- we are joined by George -- head of sales at Ford and Karen pointed out that on adjusted you guys were up for the month but just sales days sales days you're down slightly six tenths of a percent. -- perspective -- we take a look at where the industry is right now and we officially seen the bottom and now fourth quarter we go from here."

" We think the bottom was in the second quarter in the April may timeframe and that we expect. And it certainly looks like it's mature less and so far the fourth quarter sales will be higher than those preached on current novels."

" Second quarter coming in at about nine point 69 point five million sales rate where you expect the fourth quarter."

" Are probably in the mid -- about a million unit higher. Then we're the sales rate was in the second quarter."

" Would you look at what's selling right now you were indicating it is all about the cars in the fuel efficiency recognized what 60% of your sales. Are the cars were the crossover right."

" No question about it and if you look at our performance this month. All of our cars were up 11%. And cross overs occur based facilities -- 23%. Very strong performance on the new Taurus retail sales were almost tripling year ago."

" people rotating into truck. In what harms us in the overall market or sent to -- yeah that's that's more seasonal -- do better in the fourth quarter so. If you look at truck performance over the entire year initially be performance of the segments that are down. Small cars are up again this year but in terms of the trucks is are you scenic country it's a little more confidence out there in the economy. In the commercial side I think the real truck -- buyer is is coming back into the market slowly but surely. It's their confidence improves. We saw yesterday that you were talking about revenue beat up an astounding figure for the quarterly you have report. Your sales incentives are down 25 to 30%. You know in the month of October. So the question. Are you able to get people because new products right now or are you able to get people because you've stripped out a lot of boosting the market and what we have right now is that these demands."

" You know the new product that we started to intricate yeah the last your products like the F 150 in the fusion in the Taurus. Those are what strong people to the market in interestingly their content and content in them with features and technology that previously they didn't. So."

" Other -- the basis -- into the car absolutely it's not just looking for this -- this particular vehicle I am willing to put the content into whether east saint. Whether it be some of the other --"

" And also dole I think it's that plus the fact that they're paying for -- quality paying for Ford fuel economy improvements are words getting around. And some of its third party accolades. With regard -- quality. And and is that improves people are willing to to pay more for a -- product now than they were three years ago four years ago."

" Real quick -- sales rate is coming -- probably in the mid ten million range. Light vehicles probably 3103. Year term for him. George that the head of sales at -- joining us first on CNBC today -- there you have it meaning and you have sales going up. Quarter over quarter year over year and in atoms are going down I mean those of the two things you want the trajectory that you want to -- two things. -- thank you very much appreciate it."