Closing Bell

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Closing Bell

Nissan Revving Engines For Larger Market Share


Toyotahas been grabbing headlines and market share. But can rival Nissangrow just as aggressively? On CNBC’s “Closing Bell” Nissan's General Manager for North America--William Bosley--explained his company's plans to "shift" into high gear.

In a first on CNBC interview (live from the Detroit Auto Show) Bosley showed CNBC’s Phil LeBeau the car that he's banking on to expand market share.

Called The Nissan Rogue, it’s a new compact crossover SUV. Smaller than Nissan's popular Murano, The Rogue has a 2.5 litre 4 cylinder engine that’s connects to a CVT transmission to combine performance and economy.

Bosley says he is particularly excited about this car's utility space which he called "very thoughtful. Both the back seats and the front seat fold down so you can get extra long items in the car.”

The Rogue will compete with Toyota’s RAV-4 and should be available early Summer. Pricing is expected to begin around $20,000.

Bosley also explained that Nissan expects a prosperous ’07. “When you look at the industry, the growth is coming from new segments and new models. That’s where Toyota is gaining a lot of their growth and frankly that’s where we expect to see our growth too.”