He's appeared on countless book covers, traveled the world as a model and as product spokesman for Unilever. On top of that, he’s starred in movies, TV shows and commercials – and still he says “I Can't Believe It's Not Butter. On this morning’s "Squawk Box," Fabio dropped by to talk about his latest product launch.

Fabio isn’t just another pretty face. Not only is the spokesman for “I Can’t believe It’s Not Butter,” he’s also part of Unilever's R&D team. And he’s come up with a new product, called “I Can’t Believe It’s Not Butter" Mediterranean blend. (The product combines the buttery flavor preferred by Americans with the heart healthy benefits of olive oil.)

To celebrate the launch of this new product, Fabio will be “Taking over Times Square.” Part of the product launch includes a sweepstakes where the winner receives a week at a private island in the Mediterranean. That includes 30,000 square foot villa, 30 servants, and an incredible spa. The prize retails for about $70,000.

In addition--Fabio told a somewhat "blushing" Becky Quick (and an equally flustered Joe Kernan) that his business is health and looking good...“I’m going into gyms. (I’m) opening up a chain of gyms called 365."

Now everyone can look like Fabio, all the time.