Closing Bell

Monday - Friday, 3:00-4:00 PM ET
Closing Bell

Disney Loses "Winnie" Rights Ruling

LeBron James
Getty Images

Billions of dollars may lie in Winnie-the-Pooh's 100-Acre Wood -- and Disney was denied the honey today. CNBC's Media Money blogger Julia Boorstin reported that a federal judge granted a summary judgment against Walt Disney's attempts to take back rights to the lucrative book, film and merchandise brand.

Boorstin told "Closing Bell" that Slesinger Inc. -- named for the literary agent who bought the character rights from creator A.A. Milne in the 1930s -- now plans to sue the so-called Mouse House for $2 billion in damages, citing profits racked up by Disney on the hapless bear and his pals.

The legal tussle has see-sawed for years -- and is likely to continue.