Media Money with Julia Boorstin

A Bestseller's Secret


Take a look at USA Today's bestseller list, right on top is a book that I'd never heard of, called 'The Secret,' by Rhonda Byrne, published by Atria/Beyond Words. The tag line USA Today gives isn't anything out of the ordinary: "Promises to be "life-transforming to all who experience it." I'm sure Da Vinci Code fans said the same thing. But no, this book promises to know the secret to happiness, which has sparked lots of controversy. Endorsed by Oprah, Larry King, and Ellen DeGeneres, the author's basic premise is that if you think positively, you'll somehow pull everything you want towards you. Hm, sounds like every other self-help book to me. "The Secret" the DVD has sold 1.1 million copies, and there are 1.2 million copies of the book in print. But critics say it's all snake oil, crazy claims stealing millions money. But maybe, it's just pure entertainment. Hard to argue with those numbers of books sold.

Sweet Oscar Buzz: Absolutely everyone is trying to cash in on Oscar buzz. A company called Manhattan Frutier is selling fancy cookies painted with the nominees faces-- $58 for 18 cookies in either the "best actress" or the "best actor" cookie tin. A stack of the cookies stamped with the various faces. Pricey- but fun

Questions?  Comments?