CNBC News Releases

CNBC Pits Star Against Star In Trading With The Stars Celebrity Portfolio Challenge

Beth Goldman

ENGLEWOOD CLIFFS, N.J., March 13, 2007 --- An actor, a Major League Baseball Hall of Famer, and a comedianne.  These are among a group of celebrities who are competing in CNBC's " Million Dollar Portfolio Challenge" to see who will make the best stock trader.

In conjunction with the " Million Dollar Portfolio Challenge," CNBC launched Trading with the Stars pitting CNBC programs against one another and star against star to see who has the best stock-trading skills.

Each CNBC program – from "Squawk Box" to "On the Money"-- is represented by a celebrity stock picker who will have his/her own " Million Dollar Portfolio Challenge" portfolio and compete against each other for the charity of the celebrity's choice and, of course, bragging rights.

The celebrity with the best-performing portfolio at the end of nine weeks wins $50,000 for his/her favorite charity.  Just for taking part, celebrities receive $5,000 for their charity of choice.

Trading with the Stars began this week on CNBC's "Squawk Box" (6-9AM ET) when co-anchors Joe Kernen, Becky Quick and Carl Quintanilla unveiled Johnny Bench, Major League Baseball Hall of Famer, as their celebrity player.  Throughout the day, through CNBC's "On the Money" at 7 PM ET, each show will reveal its own celebrity player.

Trading with the Stars celebrity lineup:

  • "Squawk Box" (6-9AM ET) – Johnny Bench, Major League Baseball Hall of Famer, member of the Cincinnati Reds from 1963-1987
  • "Squawk on the Street" (9-10AM ET) – Chris Moneymaker, World Series of Poker Champion
  • "Morning Call" (10AM ET) – Judy Gold, comedianne, Emmy-winner and host of HBO's "At the Multiplex with Judy Gold"
  • "Morning Call" (11AM ET) – Stephen Collins, actor, Emmy-winner and star of WB's "7th Heaven"
  • "Power Lunch" (Noon-12PM ET) – James Cromwell, actor, Oscar-nominee for "Babe," and current star of Fox's "24"
  • "Street Signs" (2-3PM ET) – Jonathan Tucker, actor, current star of NBC's "The Black Donnellys" and soon to appear in Paul Haggis's latest movie with Charlize Theron
  • "Closing Bell" (3PM ET) – Ernie Hudson, actor of "Ghostbusters" fame and recently starred in "Desperate Housewives"
  • "Closing Bell" (4PM ET) – Chris Gardner, CEO of Christopher Gardner International Holdings and author of The Pursuit of Happyness.
  • "Kudlow & Company" (5-6PM ET) – Lawrence O'Donnell, a political analyst and consulting producer on NBC's "The West Wing"
  • "On the Money" (7-8PM ET) – Willie Garson, actor, best known for playing "Stanford Blatch" on HBO's "Sex & the City" and star of new HBO series "John from Cincinnati" which kicks off later this year

Each day throughout the nine-week challenge, CNBC's "Power Lunch" will provide updates on the Trading with the Stars standings.  Continuous Trading with the Stars coverage is also available on

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