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CNBC Undergoes Complete Upgrade of Production Facility with Revolutionary Avid Unity for News

Singapore, 9 June 2005 – In line with its commitment towards continuously providing the most timely, relevant and respected business news programming in the region, the world leader in business news CNBC Asia Pacific will undergo a complete upgrade of its newsrooms and bureaus in Singapore, Hong Kong and Tokyo to a server-based nonlinear production environment. Following an extensive review of various competitive offerings, CNBC has commissioned the Avid Unity™ for News shared storage media network system by Avid Technology, Inc. as the foundation for its complete end-to-end broadcast environment.

With these cutting edge technological solutions, CNBC will gain access to a range of new capabilities, including direct media ingest and play-to-air with the Avid® AirSpeed® system, simultaneous real-time editing with Avid NewsCutter® Adrenaline™, and the Avid Unity for News system for shared storage. The new workflow will also offer fast access to media material with features such as high-resolution clip browsing in the newsroom as well as segment editing using the soon to be released award-winning Avid iNEWS® Instinct® system designed for journalists as a high resolution story composition tool. The all-digital Avid environment will significantly increase news workflow and production capacity and enable the producers and editors at CNBC to handle breaking business, political and world news stories with greater accuracy and ease.

Alexander P Brown, President & CEO, CNBC Asia Pacific, said: “CNBC's strong reputation has been built on providing the critical tools and information that empower the efforts of successful business leaders. We are confident that the architecture provided by the Avid Unity for News system is solid and reliable and will play a crucial role as CNBC continues to achieve even higher levels of programming excellence.”

Peter Juno, Senior Vice President and Director of Operations, CNBC Asia Pacific, said: “This major systems overhaul is a significant investment for us and will dramatically change the way our high-quality business programming is produced. We have been working with Avid for years and are already familiar with the various components and the support we get from them. We look forward to creating a truly digital newsroom environment with the soon-to-be-implemented system.”

"CNBC was looking for a partner that could help them design and implement a system that could increase efficiencies in their fast-paced business news environment.  We worked closely with CNBC to design an end-to-end Avid workflow that is tailored to their specific needs.  With Avid iNEWS Instinct, CNBC's journalists will have a whole new world of creativity and flexibility, right at their desktop." said Chris Albano, Vice President, Avid Technology (S.E. Asia) Pte. Ltd.

About CNBC Asia Pacific

CNBC is the undisputed world leader in business news and information, providing viewers the world over with insight, analysis and real-time access to market data and indispensable business information.

Headquartered in Singapore, CNBC Asia Pacific is a business news and information service of NBC Universal and Dow Jones & Company. NBC Universal is the broadcasting unit of General Electric Company, one of the most successful companies in the world; Dow Jones, the publisher of The Wall Street Journal and its international and online editions, is a provider of vital world business and financial information.

CNBC Asia Pacific’s channels, which include CNBC Asia, CNBC-TV18 (India), Nikkei-CNBC (Japan), CNBC Australia, CNBC Singapore and CNBC Hong Kong, are available in over 34 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group. The channels are distributed via satellite, cable and terrestrial broadcast networks. The website address is

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively. For more information about the company's award-winning products and services, please visit:

Avid, Avid Unity, AirSpeed, Adrenaline, Instinct and NewsCutter are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries.  iNEWS is a registered trademark of iNews, LLC.