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CNBC in Asia Pacific Appoints Senior Vice President, Business Development and Partnerships

Singapore, Nov. 19--- CNBC, First in Business Worldwide, today announced the appointment of Alan Seiffert to its Asia Pacific team, as the Senior Vice President, Business Development and Partnerships. Seiffert will report to Jeremy Pink, President and Managing Director of CNBC Asia Pacific. Seiffert, who will be based in Singapore, will spearhead the network’s business development and partnership unit in the region.

In this capacity, Seiffert will oversee CNBC’s efforts to build up business opportunities for the network in the Asia Pacific region. He is also responsible for managing relations and developing new opportunities with CNBC’s current partners in Asia Pacific, as well as building strategic partnerships with other potential associates in the region.

Seiffert joined CNBC in Asia Pacific, from NBC Universal Television Distribution, based at Universal City, Calif., where he was Vice President of Business Affairs responsible for deal transactions for its television production and syndication division. He was also instrumental in negotiating global television format and straight licensing deals, throughout Asia Pacific, including China, South Korea, Japan, Hong Kong, South East Asia, and Australia, as well as in Europe and the Middle East. He also handled numerous new media transactions including content deals on interactive, mobile, broadband, and IPTV platforms. Seiffert was also an active player in the integration of the distribution units following NBC’s 2004 acquisition of Universal.

Prior to NBCU, Seiffert served as Assistant General Counsel for the National Basketball Association’s entertainment group where he was responsible for negotiating international television licensing deals. During his tenure with the NBA, Seiffert worked extensively with a variety of platforms and channels throughout Asia, including in Japan, China, Hong Kong, Singapore, South Korea, Taiwan, and the Philippines. Seiffert has also held various positions within the FOX Entertainment Group, last one being the Vice President, Business and Legal Affairs for its television syndication unit.

“We’re excited to get Alan on board as part of our Executive team,” Pink said.  “He was such an integral part of the team at NBCU, having had numerous successes, during his tenure there.

“Given his vast experience and his impressive credentials, we look forward to the growth of the CNBC network, and the expansion of the CNBC brand within the region, under his leadership,” Pink said.

Seiffert is a graduate of the University of Michigan Law School. He holds a bachelors degree from California State University, Northridge, and an M.A. from New York University. He has served on the Board of various cultural organizations, and is a member of the Academy of Television Arts and Sciences.

About CNBC Asia Pacific

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides eight hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group and a partnership with Etomato, one of the top business channels providing 24 hour business news and financial information through cable platforms in South Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at

CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the ‘World’s Most Admired’ company in FORTUNE magazine's annual poll of executives (March 2006).

Reena Kumarasingham
CNBC Asia Pacific (Singapore)
Tel: +65 6326 1123