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Fast Money

No. 3 - Must See Trade

What do the Geico cavemen, Dr. Addison Shepard, and The Bionic Woman have in common? They’re all stars in this week’s “upfronts” – network TV’s pitch to advertisers

The purpose of this annual media ritual is to get big ad buyers to commit billions in revenue before the fall season begins, by showing them previews of new shows to come -- such as the program on ABC featuring our caveman friends

The Top Three #3

CNBC Media Reporter Julia Boorstin joins the guys via satellite from ABC's upfronts with the season’s winners and losers.

Julia explains the networks are really pursuing desirable demographics and consequently viewers should expect to see a lot of shows geared toward professional woman. ABC, for example, has 3 shows aimed at affluent viewers including the new “Dirty, Sexy Money.”

In addition, Julia thinks Fox is well poised because of "American Idol", but NBC and ABC both have strength coming this Fall.

How do you trade this, asks Dylan.

Guy Adami says ABC’s parent company, Disney (DIS) is a buy because he likes the way CEO Bob Igor runs the company.

Tim Strazzini prefers Fox’s parent News Corp (NWS.A) because he feels they have better presence online which can further monetize Fox’s TV line-up.

Jeff Macke likes both companies, but thinks News Corp is a trade, while Disney is an investment.

Eric Bolling reminds the panel that content is king. He likes Discovery (DISCA) for its content.

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Trader disclosure: On May 15, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (SWY), (JWN);Strazzini Owns (WMT) (NWS-A), (SNDK), Strazzini Is Short (MU); Bolling Owns (DIS), Gold, Silver, Coffee, Sugar; Bolling Is Short S&P Futures; Bolling Is Short Nasdaq Futures NBC Universal Is The Parent Company Of CNBC