Fast Money

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Fast Money

Big Brother; Big Returns

Forget fumbling for your keys in the future, soon you'll just have to remember where your fingers and eyes are. Biometrics, the digital recognition of physical characteristics is now a $3 billion market, with corporate and personal applications leading development. In Japan, 20 million citizens already use fingerprint-enabled cell phones to make purchases.

At Disneyworld (DIS), all vistors' fingerprints are scanned to prevent ticket counterfeiting. And later this year, Home Depot (HD) will start selling doors you can open with just a finger.

As big brother gets even bigger, how can you net bigger returns?

Eric Bolling says he’s nervous about some of this technology because if it fails the companies will go down. He compares this space to bio-tech. For investors who want to get involved in biometrics he recommends Lockheed Martin (LMT) to mitigate risk.

Jeff Macke agrees that this technology creeps people out and thinks it will be a slow roll out. He recommends NCR Corp. (NCR) because eventually the technology will make it to the retail level.

Guy Adami likes L-1 Identity Solutions (ID) as small cap name and Electronic Data (EDS) which is a larger company in the same space.

Pete Najarian recommend Cogent (COGT) which sells similar fingerprint and eyeball technology.

Sea Change

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Trader disclosure: On May 23, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders:
Najarian Owns (JPM), (BIIB), (FITB), (OVTI); Bolling Owns (DIS) Gold, Silver, Coffee, Sugar; Bolling Is Short (FXI); CNBC Is A Service Of NBC Universal And Dow Jones