Fast Money

Monday - Friday, 5:00 - 6:00 PM ET
Fast Money

No. 2 - The Next Pop Star

Coke's (KO) $4.1 billion dollar bid for the maker of VitaminWater last week caught the eye of athletes, nutritionists and investors alike. It underscores an undeniable trend: plain old soda is so not hip anymore. So, as your favorite celeb puts down the cola and reaches for a vitamin-infused energy drink, what pop-stocks will be the choice of a new generation?

Jeff Macke explains that Jones Soda (JSDA) was slammed by Barron’s and the stock slipped. He disagrees with the article and recommends getting long on the dip.

The Top 3: Beverage Stocks

Pete Najarian adds Jones Soda is headquartered in Seattle – and he feels that’s a city where trends start.

Guy Adami likes Hansen Natural (HANS) in the space.

Dylan Ratigan asks the guys to pick between Coke & Pepsi stock.

Jeff and Eric Bolling like Pepsi for its fast food exposure.

Pete Najairan prefers Coke because they threw in the towel on Powerade.

Eric Bolling adds he also likes Brazil’s Companhia de Bebidas das Americas (ABV) because they have a licensing deal with Pepsi to market Pepsi and Gatorade and other drinks in Latin America.

Jeff Macke adds that he doesn’t think the trend suggests soda is out of favor; instead he thinks it means Coke and Pepsi (PEP) are seeking growth.

Got something to say? Send us an e-mail at and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to .

Trader disclosure: On May 24, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders:
Najarian Owns (CLF), (EMC), (INSP), (KR); Bolling Owns (ICE),(NMX), Gold, Silver
CNBC Is A Service Of NBC Universal And Dow Jones