Born somewhere between the 70s and 90s, Generation Y is second only to Baby Boomers in size. While they may trail their parents in number their cultural impact is second to none.
Goodbye home telephones, CDs and DVDs - hello iPods, text messaging, and MySpace. From Apple (AAPL) to Google (GOOG), many a stock can thank generation Y for their record high.
So what's next?
Now companies are trying to figure out how to capitalize on a generation whose virtual life is as rich as their real one.
Last week social networking upstart Facebook Inc. announced plans to become the primary portal for Gen Y when they want to listen to that Justin Timberlake tune, play games or connect with friends.
Generation Y – that’s the focus of this week's Sea Change.
Jeff Macke says the Gen Y trade is Nintendo (NTDOY).
Pete Najarian recommends companies associated with Tiger Woods; such as Nike (NKE), American Express (AXP), General Motors (GM), and Electronic Arts (ERTS).
Eric Bolling recommends Yum! Brands (YUM) Yahoo! (YHOO) and YouTube (GOOG). But the best Gen Y trade he says is Apple (AAPL).
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Trader disclosure: On May 24, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders:
Najarian Owns (CLF), (EMC), (INSP), (KR); Bolling Owns (ICE),(NMX), Gold, Silver
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