Behind the Wheel with Phil Lebeau

Luxury Cars: Porsche, BMW, Mercedes, Jag and Lexus Top List


It seems obvious, but if you look at the latest survey by J.D. Power and Associates of what appeals to new vehicle buyers, there's a consistent theme. The luxury automakers are meeting the needs and desires of their customers.

The top 5 on the list: Porsche,BMW,Mercedes, Jaguar, and Lexus . The top three are a repeat of last year's survey with Jaguar jumping into the top 5.

Why are the luxury lines consistently at the top of this survey about what appeals or satisfies new vehicle buyers? For starters, they regularly go above and beyond in meeting the needs of customers. That includes new models having the special touches, like navigation systems, that are increasingly popular with buyers.

Mercedes S-Class

But there's something else at play here. These companies have done very well at launching new or redesigned models with few glitches. Look at Mercedes S Class. In the last year and half, it has rolled out with few hiccups. That translates into happy customers.

Also, the models at the top of the J.D. Power survey typically carry few incentives. Without that cash on the hood, buyers feel as though they are not buying something "discounted".

So that next time someone says, "money talks", you know that's true--at least when it comes to keeping new car buyers happy.

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