The critics scoffed, but the kids loved it. Families ran in droves to see Michael Bay's much-hyped Transformers movie, which brought in a whopping $153 million dollars over the July 4th week. That makes it the biggest non-sequel opening ever. Who stands to benefit from this box office blowout?
Jeff Macke says the important thing is that families turned out to see the movie. He says the trade is Hasbro (HAS) for the toys.
Karen Finerman questions whether Hasbro will really benefit since the toys have been available for many years.
Jeff adds Burger King (BKC) probably won’t benefit greatly from incremental sales that might result from their association with the movie.
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