Fast Money

Monday - Friday, 5:00 - 6:00 PM ET
Fast Money

No. 2 - Box Office Blowout

The critics scoffed, but the kids loved it. Families ran in droves to see Michael Bay's much-hyped Transformers movie, which brought in a whopping $153 million dollars over the July 4th week. That makes it the biggest non-sequel opening ever. Who stands to benefit from this box office blowout?

Jeff Macke says the important thing is that families turned out to see the movie. He says the trade is Hasbro (HAS) for the toys.

Karen Finerman questions whether Hasbro will really benefit since the toys have been available for many years.

Transformers: Family Appeal

Jeff adds Burger King (BKC) probably won’t benefit greatly from incremental sales that might result from their association with the movie.

Got something to say? Send us an e-mail at and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to .

Trader disclosure: On July 9th 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders. Finerman's Firm And Finerman Own (HD),Finerman's Firm Owns (COP), (JNJ), (KALU), (MSFT), (MDG), (AL), (YUM), (KFT), S&P Puts; Bolling Owns (ICE), (SLW), (NMX) Gold, Silver, Copper, Corn, Natural Gas; Bolling Is Short (FXI) And Owns (FXI) Puts

GE Is The Parent Company Of CNBC; CNBC Is A Service Of NBC Universal And Dow Jones