Fast Money

Monday - Friday, 5:00 - 6:00 PM ET
Fast Money

No. 3 - Potter Payout

Anticipation is almost too much to bear, as the 7th and final installment of the Harry Potter series goes on sale midnight Friday. Fans have been lining up for days and ordering online for over a year. The young wizard has been magic for the companies that sell and publish this worldwide phenomenon. But does the end of the Potter series equal the death of its publisher Scholastic (SCHL)?

CBNC Media Reporter Julia Boorstin joins the guys for this conversation. Here are excerpts of what was said.

Top Three #3

Boorstin doesn’t think Scholasticis overly dependant on Harry Potter sales. She adds Barnes and Noble (BKS) and (AMZN) are discounting the book so they’re not getting huge margins out of it.

Dylan asks the guys if there’s a trade?

Jeff Macke tells the panel to stay out of the bookstores. He says only Fedex (FDX) benefits from Harry Potter because they ship the book.

Boorstin adds that Scholastic could be a private equity takeover target.

Got something to say? Send us an e-mail at and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to .

Trader disclosure: On July 20th 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders;Macke Owns (SWY), (INTC); Jon Najarian Owns (RDC), (AAPL); (AMD); (CHL); (CLX); (CME); (F); (JNPR); (NKE); (SWY) (ZMH), (RDC);Jon Najarian Is Short (BX); Seymour Owns (AAPL); (BP); (GLD); (F); (INTC); (YHOO); Pete Najarian Owns (CLX); Seymour Owns (MSFT), (SWC), (HAL), (SLB), (BX); WWE Programs Air On Networks Of NBC Universal, The Parent Company Of CNBC; CNBC Is A Service Of NBC Universal And Dow Jones; Red Star Asset Management Is Short (XOM)