Media Money with Julia Boorstin

Advertising Upset?

2008 Olympics Beijing

The Olympics is a failsafe for attracting advertisers to the NBC (sister company of CNBC) coverage, though the upcoming Olympics in Bejing may come with its own problems. Aready folks like Mia Farrow and Steven Spielberg have voiced concern over holding the Olympics in a country with such a poor human rights track record. But it's the Olympics after Bejing that may prove a disappointment.

General Motors is dropping its longstanding sponsorship of NBC's post-2008 games coverage. And General Motors is no small potato. The country's third-largest advertisers, it spends an estimated $100 million every two years (winter and summer Olympics), which is bad news for NBC.

Does this mean that the Olympics have lost some of their golden glow? Or just that GM is cutting back on advertising? Ad Age is taking a poll -- vote!

Questions?  Comments?