Media Money with Julia Boorstin

Transformers' Director Bay "Transformed" To HD DVD

HD DVD player and HD DVD-ROM

After Michael Bay declared on his blog that he was refusing to direct "Transformers 2" because he was so upset about Paramount ditching the Blu-ray format to be exclusive to HD DVD, Bay has changed his tune. He followed it up with a post saying he'd overreacted, had been convinced by some Blu-ray fans. He says he was convinced to support HD because he learned that HD had cheaper players--around that $200 magic number.

So, he'll go ahead and direct the second "Transformers." Perhaps he's contractually obligated to work on "Transformers 2" despite any personal preference for one high def format over another. Or maybe, he realized the financial benefit for Paramount and DreamWorks (see my post from yesterday)

Here's his post:
"I over reacted. I heard where Paramount is coming from and the future of HD and players that will be close to the $200 mark which is the magic number. I like what I heard. As a director, I'm all about people seeing films in the best quality possible, and I saw and heard firsthand people upset about a corporate decision. So today I saw 300 on HD, it rocks! So I think I might be back on to do Transformers 2! "

Questions?  Comments?