Media Money with Julia Boorstin

Social Networking: What's New And Waiting For You


So you're back from vacation and culling through piles of e-mails. Don't be surprised if you find invitations to join the latest slew of social networking sites. There are a couple of trends emerging--social networking niches, if you will.

If you have business travel, you might try to connect with far-flung friends in even farther-flung places. This week, a new social network for business travelers announced funding. Called, it'll inform your business contacts and friends of your travel schedule, so if you're crossing paths at a conference or looking for a good bar or steak in Santiago, you can poll your pals. There are already a bunch of social networks for travelers. has a particularly international user base, and users try to meet up when on the go. There are a slew targeting frequent fliers--sites like FlierTalk.comhave evolved from chat boards to real networks. And sites like allow users to share travel advice, creating a kind of wiki. But is the first travel site aimed at the business set -- no surprise its investors include Reid Hoffman, the founder of business networking site

Another social network niche--real estate--just because the bubble has burst doesn't mean people aren't still obsessed with their property. They just don't feel like going onto to check how much their house's value has dropped. Now sites like Propertyqube.comallow users to talk about their houses and neighborhoods. They can get in touch with experts and trade advice on everything from mortgages to real estate tax breaks. If you're an obsessive homeowner also check out

And then there's America's obsession with plotting family trees--I hear that genealogy is the nation's second favorite pastime after pornography. So if you're into hobby #2, check out -it's pretty cool. You chart your family history, and you invite your family members to fill out branches further back on the family tree. It's a good way to aggregate disparate memories of great great aunts and uncles. And unlike sites like MySpace which attract a younger generation, this is nice and palatable for Baby Boomers.

This post is part of my new "What's Next" segment for CNBC's "Street Signs."

Questions?  Comments?