Toys R Us Expands Toy Safety Notification Efforts


Retailer Toys "R" Us said Wednesday that it is expanding its efforts to inform shoppers of the latest toy recalls after a slew of Chinese-made toys were recalled this summer due to unsafe levels of lead paint.

The retailer said it has launched a toy safety Web site that includes information about its safety procedures and specific recall information. Toys "R" Us also said it is introducing an e-mail notification system for recalls and adding bilingual recall notices.

Toys "R" Us is owned by a consortium that includes Bain Capital Partners, Kohlberg Kravis Roberts and Vornado Realty Trust.