Inside of a week now to the year's most
anticipated entertainment event. Not Shrek. Spider-man. Even
Nope, I'm talking Master Chief, Cortana. The Covenant.
I'm talking "Halo 3."
This is the billion-dollar franchise from Microsoft and its game developer unit Bungie Studios . The last "Halo," released in 2004, did $125 million in its first 24 hours and Robbie Bach, president of Microsoft's Entertainment and Device division tells me in an exclusive interview that he fully expects "Halo 3" to surpass it.
His top lieutenant Shane Kim tells me in another exclusive interview that 2 million Xbox players have yet to trade up to Xbox 360, and that "Halo 3" is likely the single title they've been waiting for to do so. That could mean a serious sales bump in Microsoft's hardware sales this holiday shopping season.
Those are just two of the key gems you'll see coming up in a series of exclusive reports online and on the air surrounding the "Halo 3" release. The hype surrounding this gaming title, exclusively on Xbox 360 and released at 12:01a, Tuesday Sep. 25, is extraordinary. The product tie-ins are incredible. Consider:
We will feature exclusive, behind-the-scenes
footage of the game being developed, as well as
interviews with the key creators who came up
with the story. We'll also show you exclusive
clips from upcoming documentaries Microsoft
produced in connection with "Halo"'s release,
as well as our own, rare access inside Bungie
Studios as the company furiously puts the
finishing touches on the game itself. We're
loading at least 25 minutes of exclusive video
you won't find anywhere else.
Check back here and on CNBC's Halo Headquarters for extended interviews with Bungie's Frank O'Connor and Harold Ryan, Microsoft's Robbie Bach and Shane Kim, as well as a bunch of material that you'll only see on cnbc.com.
This is big business, and big entertainment and the pressure is on Microsoft to deliver something special. I've spent a lot of time with Halo: playing it, and learning from the folks who created it. If you're a "Halo" fan, or a Microsoft investor, this is coverage you won't want to miss.
Enjoy it as we try to become your "Halo 3" Headquarters.
Questions? Comments? TechCheck@cnbc.com