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CNBC Adds More than Half a Million Households in New Zealand

Singapore, 11 October 2007 CNBC, First in Business Worldwide, is expanding its presence into New Zealand. On 15 October 2007, CNBC will be distributed to about 670,000 homes in New Zealand, through the securing of a carriage deal on Sky New Zealand.

“CNBC is the pre eminent investor network, providing fast, accurate, actionable and unbiased business news, globally and regionally, to almost 400 million households globally,” said Jeremy Pink, President and Managing Director, CNBC Asia Pacific. “CNBC has expanded aggressively in the Asia Pacific this year, growing our distribution numbers by more than 25%, and we are delighted to welcome Sky New Zealand into our global footprint.”

“We are delighted that CNBC has joined the Sky Television platform in New Zealand,” said John Fellet, CEO SKY Television, New Zealand. “CNBC is a powerful, global brand and delivers unparalleled global and local business news, which our New Zealand viewers will value.”

CNBC will be commemorating this expansion by broadcasting its signature show "Squawk Box," live from Auckland and Wellington for the entire week commencing October 15,2007. Squawk on the Road – New Zealand is sponsored by the New Zealand Trade and Enterprise.

CNBC’s anchor Martin Soong, one of the best-known business journalists in Asia Pacific, will be interviewing some of the nation’s most influential business, political and opinion leaders, including :

a.      Hon. Dr. Michael Cullen – Deputy Prime Minister and Minister of Finance (NZ)

b.      Hon. Phil Goff – Minister of Trade (NZ)

c.      Don Huse – CEO, Auckland International Airport

d.      John Bongard – CEO, Fisher & Paykel

“We take our business seriously because there is nothing more important than getting it right when people’s money is on the line,” said John Casey, Director of News and Programming, CNBC Asia Pacific. “60% of CNBC’s viewers act on the accurate and unbiased information they get from us so we are sure that Squawk on the Road – New Zealand will resonate with the business and investing communities, both in New Zealand, and also around in the region.” he said.

About CNBC Asia Pacific

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine and half hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group, and a partnership with Digital Chosun, an entity of Chosun Daily Group of Companies, the premier multiplatform media conglomerate in Korea.  The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband, on CNBC content is also distributed on mobile platforms through selective markets.

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CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the ‘World’s Most Admired’ company in FORTUNE magazine's annual poll of executives (March 2007).