CNBC News Releases

The American Consumer Comes to the Rescue this Holiday Season with a Surge in Shopping According to the Exclusive "CNBC Wealth in America" Survey

Beth Goldman

ENGLEWOOD CLIFFS, N.J., Oct. 14, 2007---It’s going to be a joyful—and profitable—holiday season for retailers, according to the surprising findings of the latest exclusive CNBC Wealth in America survey. According to the survey, Americans plan to spend an average of a whopping $839 during the upcoming holiday season, a huge 17.6% gain from last year.

But, consumers in the U.S. might spend far less on goods manufactured in China. More than half of those Americans surveyed said they are less likely to buy Chinese manufactured products. And, when asked if they’re willing to spend more for products made in the USA, 66% said yes, 20% said no and 14% were unsure.

Of course, the mindset of “spend now” has its disadvantages. The CNBC Wealth in America survey reports that two-thirds of Americans say they aren’t saving enough for retirement and, as a cautionary tale, more than half of those already retired say they didn’t save enough for retirement. The only groups who think they’re saving enough: those with more than $50,000 in stocks or greater than $100,000 in income. A mere 6% of Americans with incomes below $30,000 think they have put enough away.

As the Dow closed Friday above 14,000, it is noteworthy that more than half of Americans surveyed believe a recurrence of the 1987 stock market crash, the anniversary of which is this Friday, October 19th, is unlikely and about half of Americans believe now is a good time to buy stocks.

Interestingly, as the 2008 Presidential campaign heats up, 29% of Americans believe Democrats are better than Republicans when it comes to personal finance vs. 24% who favor Republicans.

Much of the economic news in the past few months has focused on the housing industry and, according to CNBC’s survey, an overwhelming 90% of American home owners expect their home process to stay the same or increase over the next 12 months by an average of 3.9%. And, nearly 80% of Americans said they don’t increase their spending based on gains in the price of either their homes or stock portfolios.

The full results of the CNBC Wealth in America survey will be reported tomorrow, Monday, October 15th, beginning with CNBC Senior Economist Correspondent, Steve Liesman, on “Squawk Box” at 6 AM ET and throughout the rest of the day today on CNBC, First in Business Worldwide.

The CNBC Wealth in America survey polled 807 adults and was conducted by Hart-McInturff, the firm responsible for the NBC News/Wall Street Journal political polls.

For more details regarding the CNBC Wealth in America Survey and the official results, log onto

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at

Related Tags