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The Fast Money Misfires – Friday Jan. 18th

Sometimes a stock is hot and other time it just burns. Following are the Fast Money misfires.

Pete Najarian

On January 4th, the Pit Boss got bullish on a tech name. At the time he said, "I like Applegoing into MacWorld." But since the conference shares of Apple have traded lower.

Pete remains bullish on Apple ahead of earnings next week. You’ve got to be in it to win it, he adds.

Karen Finerman

On December 5th, The Chairwoman recommended playing retail. At the time she said, “DSW Inc. ; they have a ton of cash. I think there is still a growth story there." But since that call shares are down.

Karen still likes this stock. She recommends buying DSW and selling Retail Ventures .

Guy Adami

On December 26th the Negotiator was bullish on another retailer. At the time he said, "Saks is a name I keep coming back to. Takeover is probably imminent." But since then, shares of Saks have fallen.

Saks still looks interesting, says Adami.

Jeff Macke

On Thursday the Lone Wolf recommended an athletic apparel play. At the time he said, “Under Armour is down 10… put UAon your radar.” Unfortunately if you bought Thursday, you know the stock dropped 24% on Friday.

Fast Fire

Macke isn’t feeling as athletically inclined, anymore. Take it off your radar, he says.

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Trader disclosure: On Jan 18, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (INTC), (YHOO); Najarian Owns (BIIB), (C), (CSCO), (MS), (MSFT), (EMC); Najarian Owns (LEH) Puts; Finerman Owns (GS); Finerman's Firm And Finerman Own (HD); Finerman's Firm Owns (PLCE), (TSO), (VLO), (WMT), (YHOO), (M), (AEO) (DSW), (SUN), (SKS); Finerman's Firm Owns Russell 2000 Puts And Is Short (IWM); Finerman's Firm Owns S&P 500 Puts; Finerman's Firm Is Short (MDY), (IYR), (IJR), (SGP), (TCO),(SPY); Finerman's Firm Is short (LEH) And Owns (LEH) Puts; GE Is The Parent Company Of CNBC; Najarian Owned (AAPL) Options On 1/7/08; Finerman's Firm Owned (DSW) On 1/11/08