Fast Money

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Fast Money

Wireless War Zone Pt. 1

What’s the trade as the telecom giants go head-to-head in an all out price war?

FM Final Call: Wireless Fight

Standard & Poors analyst Todd Rosenbluth explained on CNBC’s Closing Bell that his firm upgraded Verizon because it is the industry leader and is best prepared to set pricing standards for the entire wireless carrier complex.

While in agreement that Verizon deserves an upgrade on its growth prospects, customer base and fundamentals, Jeff Macke said the industry could be disrupted substantially if third-place carrier Sprint adopted a “slash and burn” attitude – as reported – and undercut the prices set by Verizon and AT&T . Rosenbluth admitted that there’s a risk that Sprint could play spoiler, but the company is still a big enough player that it doesn’t need to get desperate quite yet, he said. Instead, he believes Sprint will focus on retaining its customers and growing its business in “rational” ways.

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Trader disclosure: On Feb.20, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (HAS), (YHOO), (ATVI); Finerman Owns (GS); Fineman's Firm And Finerman Own (KALU); Finerman's Firm Owns (MSFT), (TSO), (VLO), (YHOO), (AAPL); Finerman's Firm Is Short (IYR), (IJR), (MDY), (SPY), (IWM),(COF); Finerman's Firm And Finerman Own (CROX) And (CROX) Options; Finerman's Firm Is Short (LEH) And Owns (LEH) Puts; Seymour Owns (AAPL), (MER), (MSFT), (S), (TSL); Seygem Asset Management Owns Gazprom OAO; Seygem Asset Management Owns (NIHD), (GFI); Seygem Asset Management Owns Lebedyanskiy OAO; Seygem Asset Management Is Short (EEM)