NBC Universal, a unit of General Electric, plans to say next week that the entry price for a 2009 Super Bowl 30-second ad will be $3 million, the Wall Street Journal said on Tuesday.
The $3 million mark has never been the starting price for a commercial at the Super Bowl, though individual slots have sold for that much before, the report said.
Prices to buy a 30-second spot for the 2008 Super Bowl averaged $2.7 million, it was reported earlier.
NBC Universal representatives could not be reached immediately for comment.
- CNBC is owned by General Electric.