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Shell International Signs Global Deal with CNBC

CNBC Europe

CNBC Europe, the leading pan-European business and financial news channel, and Shell International, one of the world’s leading energy companies, have announced a new global partnership. The deal, marking a consecutive four-year commercial relationship between CNBC and Shell, comprises of cross-platform activities including on-air, online and event driven elements across CNBC channels in Europe, Asia and Australia.

The commercial partnership includes traditional spot advertising around CNBC’s half-hour debate programme Questions for the future and Shell’s sponsorship of on the ground events, on-air vignettes and a dedicated microsite,

Questions for the future,hosted by CNBC Europe’s Geoff Cutmore, includes discussions with senior business leaders focusing on key energy issues for the future. The first programme of this year’s series, which aired on 6 May, considered solutions to the challenge of keeping an economy growing in a carbon-restrained future. The series will run until December 2008 and will be filmed in locations in Australia, South Africa, Germany and Canada. 

In addition, this year Shell also sponsors a new programme, Questions for the future gets personal, hosted by CNBC Europe’s Steve Sedgwick. The programme, which consists of five half-hour episodes, showcases one-on-one interviews with energy A-listers, such as Carlos Ghosn, CEO of Renault-Nissan.

Serge Giacomo, Head of Corporate Identity at Shell International said: "This agreement with CNBC Europe enables Shell to continue to engage in a creative and efficient way with key stakeholders around the globe, encouraging in-depth dialogue on the energy challenge."

Justin Davison, Account Director at CNBC Europe added: “We are delighted to continue our unique partnership with Shell International on the Questions for the future campaign.  It is an excellent example of a bespoke activity that allows an organisation to engage its target audience across multiple platforms.”

The third series of Questions for the future was seen by 43% of CNBC Europe viewers, according to an independent survey by Gfk for CNBC Europe’s Viewertrack. The research also showed that since 2004, perception of Shell as being an industry leader increased 14 percentage points; its commitment to renewable resources increased 16 percentage points; and its perception as being trustworthy increased 21 percentage points.

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