Sports Biz with Darren Rovell

First Dog Already Upstages Obama


I just got two boxes of the Barack Obama Topps set.

It's 90 cards, plus 18 stickers.

Photo By: Jonathan K. Li for

No offense to our new leader, but the most coveted card in the set isn't of Obama. It's of his pooch.

Source: TOPPS

I know, you're confused because the Obamas haven't picked whether they're going to get a Portuguese Water Hound or a Labradoodle. But the folks at Topps have been able to pick up on the buzz by putting in a "first dog" redemption card, which entitles the lucky holder of the card to send it in and get a card of the to-be-determined White House pup.

Now here's the scoop on the pooch.

We opened 25 packs and were able to get the entire set. But we didn't get the dog card. A call to the guys at Topps revealed that the odds of getting this card is 1 in 384 packs and that one recently sold on eBayfor $45. I never thought I'd say this, but I have a feeling that there's going to be trades for the dog to be named later.

Questions?  Comments?