Sports Biz with Darren Rovell

Breaking News: "Rod Tidwell" Will Be In Tampa

Cuba Gooding Jr. as Rod Tidwell in

CNBC has confirmed that "Rod Tidwell" himself will be at the Super Bowl as his Arizona Cardinals play in the game for the first time.

Nancy Kane, who represents Cuba Gooding Jr., told us that the actor who won the Oscar for his role as the Cardinals wide receiver in "Jerry Maguire" will be in attendance this weekend in Tampa.

It is not known whether Gooding Jr. will be wearing his No. 85 jersey around town. He attended last year's Super Bowl in Arizona, but spent the previous year in New York City at the 40/40 Club.

Here are a couple interesting tidbits on the Rod Tidwell character:

The No. 85 is currently worn by tight end Jerherme Urban. The best Cardinals player to play in that jersey since the movie (1996) was Rob Moore, whose footage was used in the flick.

Reebok sued Tri-Star because they thought they weren't portrayed in a positive light. As part of the settlement, a Reebok commercial featuring Tidwell was attached to the end of the movie.

Four companies currently have live trademarks to the phrase "Show Me The Money."

It includes the rights to use the phrase on clothing, on slot machines, on radio programs and has even been trademarked by a sports management firm.

The play-by-play announcer for the game against the Dallas Cowboys, where Tidwell had his big catch, was Al Michaels. Michaels will be the play-by-play announcer this Sunday.

Questions?  Comments?