Sports Biz with Darren Rovell

Is Subway Supporting Michael Phelps Or Not?


"We still believe in Michael Phelps and we still think he can be a big asset to our brand."

That's what Subway CMO Tony Pace said to Terry Lefton of the SportsBusiness Daily yesterday.

But then why was Phelps' name clearly pulled off the brand's "FreshBuzz" Web site last week? Despite Subway saying they'd stand by their Olympian, his name has not returned. What's with the mixed messages?

Subway continued their games this week, by removing another athlete's name from the site. Today, only Reggie Bush and Ryan Howard's names are listed under "Fresh celebrities."

Last week, St. Louis Rams defensive end Chris Long's name was also listed on the site.

Questions?  Comments?