Sports Biz with Darren Rovell

Yankees Should Make The Most Of Pitcher's Name


The New York Yankees don't have names on the back of their jerseys, but that doesn't mean that the team can't use Phil Coke to advertise their official soft drink deal with the Coca Cola Company .

Peter Abraham of the Journal News reports that Coke — who pitched a total of 14 innings last September — will come out of the bullpen this season.

The good thing is that Coca-Cola is the official soft drink of the New York Yankees. I mean, could you imagine the people in Atlanta complaining if Phil Pepsi were on the mound? So what should the Yankees and the Coke do? I say bring back the bullpen car, slap Coke logos on it and only use it to carry Coke out to the mound. The player that is.

Despite the homophone, having a first name of Hines didn't help him score a deal with Heinz, the ketchup maker which has the naming rights deal on the stadium that the Pittsburgh wide receiver plays in.

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