The “Celebrity Factor” … in today’s competitive business world it can generate the kind of publicity that can put a young company on the map. Rick Bayless, a Chicago Chef with acclaimed restaurants, a top-rated PBS cooking show, and best-selling cookbooks has learned to use his celebrity factor to stand out in a highly competitive market. Bayless joined forces with marketing executive Manuel Valdes and together they parlay Bayless’ growing celebrity into a $30 million food empire.
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