The Oprah Effect

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Oprah’s Favorite Things - We Take the Cake

The mention of Lori Karmel’s struggling "We Take the Cake" bakery shop on The Oprah Winfrey show in 2004 pulled her company back to life and out of bankruptcy.

Today, the company’s sales are more than $1 million a year. The ultimate icing on the cake is Lori and her team now bakes high-end wedding cakes for posh hotels that sell for $5,000 to $20,000 each.