Sports Biz with Darren Rovell

The High Cost Of A Dream: World's Strongest Man

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Some kids grew up idolizing Reggie Jackson, Dr. Jor Joe Montana.

Gerard Benderoth's idols were Magnus Ver Magnusson, Riku Kiriand Bill Kazmeier.

If those names are foreign to you, you somehow haven't watched ESPN's late night classic "World's Strongest Man," where insanely ripped behemoths keep you awake by pulling buses and throwing 50-pound weights over towering walls.