Sports Biz with Darren Rovell

Adidas Goes Viral With Howard & Rose


In celebration of Dwight Howard and Derrick Rose’s award winning seasons, Adidas is pushing out two videos that also mention the company’s products.

The videos were produced by the blogger Free Darko with the narrative is voiced by Chali 2na from Jurassic 5.

Howard’s video mentions the PowerWeb tank ($80), the PowerWeb short ($80) and the TS Bounce Commander ($110). Rose’s spot mentions the TECHFIT padded compression tank ($70), short ($70) and the TS Lightning Creator ($110).

Questions?  Comments?