Sports Biz with Darren Rovell

Will Dynamic Ticket Pricing Work?


The San Francisco Giants are the first team to experiment with dynamic pricing, changing ticket prices of about 2,000 seats on gameday. It basically helps the team enjoy the fruits of the secondary market on the initial sale of the tickets and also helps to make sure that tickets aren't overpriced and don't go unused.

We spoke to Barry Kahn, CEO of Qcue, the company that runs the software for the Giants.

SF Giants' New Pricing Model

Questions?  Comments?